Client: Air India
Publication: Shubh Yatra Magazine
Target Audience: Caters to all Air India passengers
(Domestic & International).
Shubh Yatra Magazine is an exclusive monthly bilingual (Hindi & English) in-flight magazine of Air India, seeks to be the strong bond between the legacy brand, Air India, and its passengers. In the last three decades, the readers were offered two magazines – Swagat for Indian Airlines (domestic operation) and Namaskaar for Air India (international network). With the merger of the two airlines into one beginning June 2011, the readers are offered a single in-flight magazine which is a reflection of the corporate entity, Air India, and the country, India.