Client: Tata Singapore Airlines
Target Audience: Travelers flying Vistara
Vistara, the in-flight magazine of Tata Singapore Airlines, TSAL, which shares the same name as the airline. It is a travel and lifestyle magazine targeting flyers across diverse age groups. The name is derived from the Sanskrit word ‘Vistaar’, which means ‘limitless expanse’. The content of the magazine is as diverse as travel, culture and heritage, fashion, sports, arts and crafts, festivals, events, health and more. Vistara aims to set new standards in Indian aviation. An airline that pushes the boundaries of air travel and offers a seamless flying experience.