ONBOARD ADVERTISING
Inflight Magazine
As more than 80% travellers spend around 30 minutes a flight with an in-flight magazine, we, at Maxposure, engage them with interesting and informative articles on travel destinations, lifestyle trends, business updates tand more as also helping them understand the airline better. We have diverse expertise to produce tailor-made content targetted at captive affluent flyers and business honchos travelling in boutique, full service and low cost airlines. At present, we publish more than 10 in-flight magazines which makes us the largest in-flight publisher in the Middle East and South East Asia
Tray Table Device / Seatback Inserts
An advertising spot that no passenger can miss, Tray Table Devices are tamper proof advertising devices placed at the back of each passenger seat and in viewing radius of the passenger sitting at the back. The USP of these devices is that they are always in front of the passengers viewing radius during the entire flight duration making this medium high on recall value.
- Location: Seatback Tray
- Pricing Model: Flat Rate
- Size: Varies
- Lead Times: 2 Months
Headrest Cover
All headrest cover of the aircraft can be customised for a client. They are noticeable immediately upon boarding and stays in place throughout the flight, instantly capturing the flyers’ attention.
- Location: Aircraft Seats
- Pricing Model: Flat Rate
- Size: Fixed
- Lead Times: 2 Months
- Pricing Model: Flat Rate
Bulk Head
Bulkheads are hey advertising formats as they are situated in key locations within the aircraft; often head-on and in the viewing radius of passengers, making them perfect for advertising. It ensures that your brand and message is viewed & remembered for long.
- Location: Front and back of the aircraft viewing radius
- Pricing Model: Flat Rate
- Size: Varies
- Lead Times: 2-3 Months
Overhead Bins
As there is an overhead bin for every traveller. So advertisers can use this space for the in-flight advertising, the advertised brand will be one of the first things passengers notice when they step onboard.
- Locatin: Overhead bin on aircraft
- Pricing Model: Flat Rate
- Size: Varies
- Lead Times: 3-4 Months
Meal Tray
This form of in-flight advertising helps brand to share their message in a very effective way. Anytime a passenger order for any food product your brand message can be reflected with various advertising tools like napkins, tray cover, sampling of products, tent cards etc.
- Location: Cabin
- Pricing Model: Flat Rate
- Size: Varies
- Lead Times: 2-3 Months
Sampling
Advertisers can sample their products like sachets, coupons, brochures, vouchers etc through the cabin crew during a flight. A direct handover not only creates more impact, it ensures high brand recall value and boosts in sales.
Product sampling/flyer distribution on board allows 99% of passengers to remember the brand.
- Location: Cabin
- Pricing Model: Flexible Rate
- Lead Times: 1-2 Months
Inflight Entertainment
In-flight entertainment advertising is a powerful way to reach your audience. It is a scripted message that is non-intrusive, entertaining and memorable.
Make an impression on flyers during the boarding process i.e. take-off and before landing where the brand ad can be seen by captive cabin travellers.
90% of passengers onboard airlines use the inflight entertainment. A extremely effective way to showcase a brand on Video/Audio.
- Devices: Seatback and/or Overhead Screens
- Pricing Model: Flat Rate and CPM
- Formats: Video / Static
- Lead Times: 2-3 Months
Brand Announcement
A unique and memorable way of promoting your brand where the cabin crew makes an announcement about your brand in 2-3 lines.
- Pricing Model: Flat Rate
- Formats: By Crew / preroll
- Lead Times: 2-3 Months